Intent was to draw attention to the new HIFI printing technique in a printing trade pub.  Stock image.

Trade pub ad.  Shrinkage (waste) during late stage stamping process results in loss of product inventory output.  Strategy: Position Wand as a cost-saving leader.  

Strategy: Promote the scalability of the radio.  Tactic was to develop attention grabbing graphics that would stand out in crowded trade pubs.   Gary Bartholomew photographer.

Line brochures, ads and direct mail for Agri business clients White Farm Equipment, Moorman Feeds, Americana Seeds. 

Line brochures, ads and direct mail for Agri business clients Merck Animal Health, Merck Chemical, Americana Seeds. 

Strategy:  Convince advertisers that targeting rather than "shotgun" approach to their advertising with their publication will qualify more buyers.  Tactic:  Understated but attention grabbing direct mail campaign.